IPTV Launch Guide
Mariner's IPTV Launch Guide is a flexible
offering allowing you to leverage our experience
and best-practices and implement them in your timeframe
with your own resources. The Launch Guide is designed
to save you time and money. Based on best-practices
developed through hands-on trials and market implementations,
our guide will eliminate costly trial and error
implementations, provide consistency across your
service provisioning workspace, and ensure the opportunity
for continuous process improvement.
Other
excerpts:
» Table
of contents
» Anatomy
of a process guide
» Process
description details
Overview
Innovation. Integration. Flawless delivery. Three
key characteristics of a successful IPTV service.
Service Providers must effectively manage
huge IPTV complexity in order to increase service
adoption and customer satisfaction, while reducing
operational costs and achieving profitability.
Designed to provide Step-by-Step Planning Guidance
for key participants: Executive Sponsor, Program
Manager and Service Delivery Team.
Premises of the Launch Guide
- While critical in order to compete in the world
of Triple Play, IPTV service developments require
large investments with a challenging roadway to
profitability
- Market success with IPTV
requires major organization change
- Requires extensive new processes and integration
into operations
- Key challenge is to achieve stable product
and customer operation in an extremely short
development and deployment window
- With minimal experience, Best Practice Guidelines
are a must for success
- Existing IPTV vendors tend to support the
components and not the service
- Internal support mechanisms are a must
- Market success rate needs
to be raised significantly
- The launch objectives are diluted by low take
rates and high churn
- Frequent problems with customer operations,
picture quality and stability... lengthy and
expensive break-fix timelines
- The dilemma retention as a business driver
versus resulting high churn from operational
failures
- Traditional methods for development and deployment
do not achieve their desired outcomes
- Lack of experience leads to delays and cost
over-runs
- Lack of experience results
in a trial and error approach; special techniques
are required
- Requires a significant change to the technology
and operations
- Competitive pressures to launch before the
product is commercial grade quality
- Requires symmetry in the organization and
establishment of clear priorities where IPTV
fits in the service delivery matrix
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Purchasing
the IPTV
Launch Guide
Please contact us directly to buy
the IPTV Launch Guide or obtain
more information:
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Call
back form
North America:
1.888.MPI.IPTV
(674.4788)
|
From outside NA:
+1.506.642.9000 |
Oracle….”
offers a quick launch
Oracle...
"offers a quick
launch IPTV framework,
which it has developed by
studying carrier requests,
learning from past
implementations and using
Mariner’s IPTV
service development
best practices... ”
Yankee
Group report,
January 2007
"
Leading service-fulfillment
vendors have incorporated
IPTV- related service
provisioning and
fulfillment processes in
consultation with specialists
such as Mariner ”
Yankee
Group report,
January 2007
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